When I was working on Kung Fu Theater: Crouching Tiger, Hidden Dragon, I spent quite a bit of time on YouTube going through videos, deciding which one to post. I ended up going with one of my favorite fight scenes, but I also considered the official US trailer:
It’s fine from a visual standpoint, but there were two things I didn’t like about it.
The music. Although a fantastic piece, it’s not a selection from the film’s score and I wish I knew what it was so I could buy it. It’s reasonable to expect that music used in a movie trailer would be included in the official soundtrack. If it isn’t and I bought the soundtrack based on the trailer, I’d be disappointed.
The voice. Although I enjoy Hal Douglas voice-overs, his trademark style doesn’t quite fit Crouching Tiger, Hidden Dragon. It reminded me of this trailer from several years ago, which I hold aloft as the finest example of his work:
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Is there a trailer, past or present, you find memorable because of the way it either succeeds or fails to get you excited for the movie?